How Ghar Aaja Pardesi — a Live Digital Concert by A&M Studio turned out to be a run-away success

How Ghar Aaja Pardesi — a Live Digital Concert by A&M Studio turned out to be a run-away success

Tejinder Singh Bedi
@tsinghbedi

The Launch Poster

The six day festivity of the just concluded live digital musical, christened as “Ghar Aaja Pardesi — A Musical Homecoming” hosted by the A&M Studio from Mumbai from May 26 to May 31st witnessed a number of truly versatile singers and artistes across USA, Canada, UAE and India — who sang in various genres and regional languages encompassing Classical, Sufi, Ghazals, Folk, Pop, International & the Contemporary Bollywood Music and Fusion both with or without live musical support or on their chosen tracks, all at one platform. Each artiste was assigned a fixed 45 minute slot to perform once the alert — Go Live was sounded in the 11 hour long unbroken telecast on each of these days. .

The show was superbly curated by Manpreet Singh Kochar of A&M Studio; whose brain-child this superb idea it was too and celebrity anchors and RJs — Joe Baath and Bhavana Bhatia from Fever 104 FM — who kept the event charged despite all the time lag of different continents literally making it a 24x6 day event from the originally formatted 11 hrs a day for six days. That much for the relentless energy level of the three great Emcees.

According to Manpreet Singh Kochar, who summed up the journey wonderfully in his address to all the participating artistes on June 1, the basic objective of the digital concert was to give the artists a platform to reach out and connect to their homeland and their audiences via their preferred music of the mood and the moment at the time they came live in this virtual studio effort.

Observed Manpreet further, “ In the current times when many of our artists and fellow countrymen and their families are stuck with uncertainty of not even knowing they will return to their motherland, meet friends and families and be with their loved ones, I thought of this heartfelt reach out for everyone to connect each back with their roots and express their emotions from wherever they are through their music.

This was A&M Studio’s 3rd digital concert during the last 2 months, practically after the novil COVID 19 first got its Visa for entry in India. Through these digital concerts, A&M Studio also aims to raise funds for Child Help Foundation, which is working with the poor, deprived and the marginalized children of our society in difficult situations and need even greater support during the ongoing gruesome phases of lockdowns.

On the completion of the international phase of the 6 day digital concert, Manpreet Singh Kochar, Founder and CEO of A&M Studio said, “Six days into the concert that virtually turned into seven and Ghar Aaja Pardesi has become an emotional journey for all the artists across all four major nations. We wrapped up with the “pardesi” phase of our concert with nostalgic performances. The concert has seen some really emotional moments, where some artists stopped and connected with their families — parents and friends back home. I feel happy that the A&M Studio family has grown and is now connected across seas with such good talent”

Some of the highlighted artists and musicians who performed during the first 3 days and enthralled thousands of viewers and listeners across countries making them nostalgic with songs of Pardes and Swades, were — Glory Guliani, Ravneel Singh, Kanav Malhotra, Shantanu Banerjee and Himani from Canada, Manmeet Kaur, Harini Vasudevan, Avni Singh and Azim Khan from USA and Arun Singh, Adel Sarang, Sneha Rao & Vishal from the UAE.

The galaxy of artistes from the USA, UAE, Canada

The last three days from 29th May till 31st May 2020 saw an array of versatile artistes from all over India performing for their counterparts and audiences in the USA, Canada & UAE besides backhome of course.

These besides this columnist & writer Tejinder Singh Bedi

Singer, Columnist Tejinder Singh Bedi under A&M Studio’s Umbrella

included Nihal Khan, Auxilia, Jaydeep, Abhishek Anil Sharma, AnushreeKamath, Nishad Khambolja, Supriya Ramalingam, Dhruuv Dhir, Classical Artist Dr.Revati,Ustad Ghulam Abbas Khan, Percussionist Wajid Tanvir Hussain,Shipra Sarkar, Samar Dubey, Basundhara Banerji, Rishabh Giri, Namrata Das, Vishal Singh, Pranali Chheda, Sitar player Shakir Hussain, Khanak Joshi, Simran Bharadwaj, the duo of Shahzad Ali & Sultan Sulemani, Karanvir Singh, Bhrigu Parashar, A B Madhav, Priyani Vani, Sri Vivaan Iyer, Lakshya Bhatnagar, Meenal Verma, Shahnawaz Ahmed, Munnawar Ali with his complete band, Saaz Malhotra and Sikandar Khanna, with each leaving a trail of his or her memory behind.

The Indian Compliment of Singers, Musicians, Instrumentalists & Dancers

The mega event was co-presented by The Crazy Yogi Koffie — freshly roasted artisanal koffie and Loudest.In. The concert has also been powered by Fever FM, Media Partners — PTC Punjabi, Activations, Everything Experiential, Digital Audio Partner — One Loop, Digital News Partner — News Mobile, Virtual Partner — My Eventz, Outdoor Partner — Social Street and Canada Radio Partner- Dhishum Radio. For the day to day operational supports, the series was very well coordinated by A&M Studio’s Padmini Achari.

The live concert was hosted at the A&M Studio’s Facebook page and relayed from Child Help Foundation’s page.

Here is the link to donate for this noble initiative by:

Child Help Foundation’s donation link: https://childhelpfoundation.in/support_covid19_affected/

Image courtesy — Child Help Foundation & A&M Studio

(*Author Tejinder Singh Bedi is a former technocrat, a people management, CSR Adviser, free-lance writer and a passionate singer)